Looking to make your TikTok videos go viral in 2025? Using the best hashtags for TikTok is one of the best ways to get noticed on this platform.
With over 1.58 billion monthly active users (and counting), choosing the right hashtags can help your TikTok content stand out and land on the For You page, driving more views and engagement.
In this article, we’ve compiled 100+ best hashtags for TikTok to help you boost your reach and visibility. Plus, we’ll show you how to find and use the best hashtags for TikTok effectively to get the most out of your posts.
So, are you ready to explode your TikTok success? Let’s start!
What Are TikTok Hashtags?
TikTok hashtags are keywords or phrases preceded by the “#” symbol, designed to categorize content and make it easily searchable. These hashtags connect your videos to specific trends, themes, or challenges, helping them reach a broader audience.
By adding hashtags to your video captions, you improve discoverability and increase the likelihood of reaching users interested in similar content.
Much like other social media platforms, TikTok uses hashtags to organize content and ensure it’s seen by the right viewers.
Why Are Hashtags for TikTok Important?
Using hashtags in your TikTok marketing strategy is a must. Here are the seven benefits that your hashtag use can endow your profile with through your video captions:
1. Increase visibility
Using TikTok hashtags allows your content to surface in relevant searches, helping more users discover it. This is especially true when you use trending hashtags on TikTok, which connect your content to current topics or viral challenges.
As your video appears in more searches, the likelihood of it being discovered by new viewers grows significantly.
2. Boost users engagement
Hashtags also play a significant role in increasing engagement. Content tagged with popular or niche hashtags tends to attract likes, comments, and shares from users who are actively following or engaging with those tags, giving your videos the attention they need.
3. Build community
Using targeted TikTok hashtags helps create a sense of community around your content. By using hashtags that are associated with a particular interest, challenge, or niche, you align your content with like-minded users.
This fosters a sense of belonging, which will encourage interaction. You can cultivate a loyal audience that feels connected to your brand or content.
4. Get TikTok content ideas
Hashtags are an excellent tool for staying on top of the latest trends and discovering new content ideas. Constantly monitoring trending TikTok hashtags keeps you in the loop with what’s capturing people’s attention, enabling you to create videos that align with current trends while appealing to your audience’s interests.
Best Hashtags for TikTok
Social media is constantly changing, and TikTok is no exception. The best TikTok hashtags aren’t set in stone and can shift over time. If you’re looking for the latest viral hashtags on TikTok, here’s an updated list to help you stay ahead.
1. General popular hashtags on TikTok
#fyp
#viral
#tiktoktrend
#trend
#explorepage
#tiktokviral
#trending
#foryou
#instafamous
#tiktokfamous
#challenge
#duet
#meme
#instagood
#funnyvideos
#reels
#contentcreator
#tiktokgrowth
#mustsee
#videoviral
2. FYP top hashtags on TikTok
#fyp
#foryou
#foryoupage
#viralvideo
#explorepage
#boostcontent
#reachmore
#viralpost
#trendingsongs
#tiktokhits
#algorithm
#views
#likes
#share
#fypviral
#trendingnow
#mustwatch
#repost
#discover
#popular
3. Best TikTok hashtags for small businesses
#smallbusiness
#supportsmallbusiness
#handmade
#shopsmall
#entrepreneur
#ecommerce
#smallbiz
#marketing
#businessowner
#tiktokshop
#startup
#shoplocal
#sidehustle
#brandbuilding
#growyourbiz
#hustle
#contentmarketing
#socialmediamarketing
#businessgrowth
#tiktokmarketing
4. Best fitness and health-related hashtags
#fitness
#workout
#healthylifestyle
#gymmotivation
#fitspo
#homeworkout
#weightloss
#fitlife
#fitnessgoals
#active
#personaltrainer
#wellness
#bodybuilding
#yoga
#selfcare
#diet
#getfit
#cardio
#training
#tiktokfitness
5. Best TikTok gaming hashtags
#gaming
#gamer
#tiktokgaming
#gameplay
#videogames
#esports
#gamingcommunity
#pcgaming
#console
#streamer
#gamerslife
#gamingcontent
#twitchstreamer
#gamingclips
#playstation
#xbox
#nintendo
#gamingmemes
#fps
#gamersunite
6. Popular food hashtags on TikTok
#foodie
#cooking
#recipe
#tiktokfood
#foodporn
#homecooking
#yummy
#delicious
#baking
#eatclean
#vegan
#eathealthy
#quickrecipes
#chefmode
#streetfood
#dessert
#snacktime
#tasty
#foodvideo
#cookingtips
7. Most popular TikTok hashtags for beauty
#beauty
#makeup
#skincare
#tiktokbeauty
#selfcare
#cosmetics
#glowup
#makeuptutorial
#beautyhacks
#haircare
#hairstyle
#nails
#lashes
#beautytips
#nofilter
#naturalbeauty
#eyemakeup
#fashionista
#beforeandafter
#makeuplover
8. Fashion-related trending hashtags on TikTok
#fashion
#ootd
#style
#streetwear
#fashionista
#outfitoftheday
#trendy
#whatiwore
#tiktokfashion
#model
#wardrobe
#fashionblogger
#runway
#luxuryfashion
#diyfashion
#clothingbrand
#stylingtips
#fashionhacks
#lookbook
#styleinspo
9. Animals best TikTok hashtags
#pets
#animals
#cute
#dogsoftiktok
#catsoftiktok
#puppylove
#petlover
#furryfriend
#doglover
#catlover
#birdwatching
#petvideos
#wildlife
#animalrescue
#adorable
#petstagram
#funnyanimals
#exoticpets
#pawfect
#zoovideo
10. Top funny hashtags for TikTok
#funny
#comedy
#memes
#lol
#humor
#relatable
#hilarious
#haha
#tiktokfunny
#sketch
#standup
#jokes
#memecontent
#fails
#comedyvideos
#viralcomedy
#prank
#laugh
#roast
#entertainment
11. Dance-related trending hashtags on TikTok
#dance
#tiktokdance
#choreo
#hiphop
#dancechallenge
#dancerlife
#musicvideo
#shuffle
#breakdance
#viralchoreo
#latinmusic
#trendingmoves
#kpopdance
#tiktokchoreo
#ballroom
#ballet
#danceinspo
#freestyle
#groove
#moveyourbody
How to Find the Best Hashtags to Use on TikTok?
Finding the right TikTok hashtags can help you reach a broader audience and boost engagement. Below are four proven methods to discover the best hashtags to use on TikTok and stay ahead of trends.
1. Use TikTok Creative Center
If you’re serious about TikTok marketing, the TikTok Creative Center is an essential tool. This free platform provides real-time insights, trends, and analytics to help content creators and brands optimize their TikTok strategies. It includes a dedicated section for TikTok trending hashtags, where you can filter by country and industry to find the most relevant tags for your niche.
Additionally, TikTok Creator Center allows users to track a hashtag’s popularity over the past 120 days. This feature helps determine whether a hashtag is growing or losing traction. By leveraging these insights, you can incorporate viral TikTok hashtags into your content strategy and increase the chances of landing on the “For You” page.
2. Research your competitors
One of the simplest ways to find popular TikTok hashtags is by analyzing successful competitors in your niche. Take note of the hashtags used by brands or influencers with high engagement. If certain hashtags consistently appear in viral content, they’re likely effective in reaching your target audience.
Look beyond direct competitors and explore industry leaders, as they often set trends before they become mainstream. By incorporating proven best TikTok hashtags into your posts, you can improve your content’s visibility without having to experiment blindly.
3. Learn from your followers
Your audience can be a valuable source of insight when identifying the best hashtags to use on TikTok. Pay attention to the hashtags your followers engage with the most, as these indicate trending discussions within your niche.
For example, if you run a food-related TikTok account, you might notice your audience using seasonal hashtags like #fallrecipes or evergreen ones like #foodie. Similarly, fashion influencers might find their audience engaging with hashtags like #outfitinspo or #aestheticstyle. Adopting these hashtags for TikTok ensures your content stays relevant and reaches the right users.
4. Take advantage of the search bar
The TikTok search bar is a quick and easy way to discover the best TikTok hashtags tailored to your content. Simply enter a keyword related to your niche and navigate to the “Hashtags” tab. This will display a list of relevant hashtags along with their total views, helping you determine which ones are trending.
For example, if you’re creating content about fitness, searching “workout” will generate related hashtag suggestions like #homeworkout, #gymmotivation, and #fitnessgoals. This method allows you to stay updated on TikTok trending hashtags and select the most effective ones for your videos.
How to Use TikTok Hashtags to Promote Your Brand
Here’s how to leverage hashtags effectively to grow your presence on TikTok.
1. Find your niche
Choosing the right hashtags starts with identifying your niche. Instead of using broad, highly competitive hashtags, focus on best TikTok hashtags that are specific to your industry.
For example, if you sell handmade jewelry, hashtags like #handmadeaccessories or #smallbizjewelry will attract a more targeted audience than general tags like #fashion.
Research the hashtags your competitors and top influencers in your industry use. This approach helps you discover hashtags for TikTok that resonate with your ideal customers, improving the chances of your content reaching the right viewers.
2. Engage with relevant trends
Trending hashtags can significantly boost your reach, but only if they align with your brand. Keep an eye on TikTok trending hashtags related to your industry and participate in conversations that fit your brand’s voice. For instance, a fitness brand can take advantage of #MondayMotivation or #WorkoutChallenge when they gain traction.
However, don’t use viral hashtags just because they’re popular. Instead, focus on those that allow your brand to contribute meaningfully to the conversation, ensuring authenticity and engagement.
3. Start or join a TikTok challenge
Challenges are one of the most engaging content formats on TikTok, making them an excellent way to increase brand awareness. You can join existing challenges that align with your industry or create your own hashtags to encourage participation.
For example, a skincare brand could launch a #7DayGlowUp challenge, asking users to showcase their skin improvement over a week. A well-crafted challenge, paired with strategic hashtag use, can go viral and generate massive UGCs.
4. Create branded hashtags
Branded hashtags help establish a unique identity for your business on TikTok. These hashtags can be your brand name, a campaign-specific phrase, or a slogan that represents your business. When used consistently, they encourage user participation and make it easier to track content related to your brand.
For example, fashion brands like Nike use #NikeFitCheck to showcase user-generated outfit ideas. Creating your own branded hashtag allows you to differentiate your content from generic hashtags for TikTok, fostering a sense of community and brand loyalty.
Conclusion
In conclusion, TikTok hashtags play a crucial role in boosting your content’s reach and engagement. Hopefully, the strategies and trending hashtags we’ve shared will help you maximize your TikTok success.
If you found this guide helpful, don’t forget to share this post and follow Mainn Media for more expert tips on growing your presence on TikTok!
