Google Shopping Ads Services
Promote your online and local inventory, boost traffic to your website or local store, and find better-qualified leads with Google Shopping Ads Services from Mainn Media.
Why use Google Shopping?
If you’re a retailer, and you’re not using Google Shopping to reach more online customers and grow your revenue, now is the perfect time to get started!
Google Shopping allows retailers to promote their products directly in Google search results. Instead of just text-based ads, Google Shopping displays product images, prices, and store names, making it easier for customers to discover and compare products.
Increased Visibility
Grab attention with targeted ads that ensure your store stands out.
Broader Presence
Reach more customers across different platforms and locations.
Qualified Leads
Connect with shoppers who are actively searching for your products.
Maximized ROI
Get the most out of your advertising budget with smart bidding.
Why Mainn Media?
At Mainn Media, we don’t just run ads - we drive real results.
Work process
Analyze Business & Product Potential
We start by understanding your business goals, target audience, and competition to create a tailored strategy. Our team analyzes your product catalog to identify high-potential items that will perform well in Google Shopping. Additionally, we conduct in-depth keyword and market research to uncover trends and opportunities, ensuring your ads reach the right customers at the right time.
Set Up Google Merchant Center
Next, we create and verify your Google Merchant Center account, which serves as the foundation for your Shopping Ads. We meticulously set up your store information and product catalog, ensuring that every detail, such as titles, descriptions, images, pricing, and GTIN, is optimized for visibility and compliance with Google Shopping policies.
Link Google Ads with Merchant Center
To enable Shopping Ads, we connect your Google Merchant Center account with Google Ads, allowing seamless data flow between the two platforms. We ensure your product feed is properly synced so all products are available for advertising. Additionally, we configure settings for real-time updates, ensuring your campaigns reflect any changes in inventory, pricing, or product details without manual intervention.
Set Up Google Shopping Campaigns
With everything in place, we structure your Google Shopping Campaigns based on product categories, performance goals, and bidding strategies. Depending on your objectives, we select the most suitable campaign type, whether it’s Standard Shopping, Smart Shopping, or Performance Max.
Analyze & Optimize Performance
Once the campaigns are live, we continuously monitor key performance metrics such as CTR, conversion rate, ROAS, and cost per acquisition (CPA). Our team evaluates performance by ad group, product type, and audience segments to identify top-performing products.
Scale & Drive Continuous Growth
As your campaigns gain traction, we focus on scaling high-performing products and categories to maximize growth. We implement advanced remarketing and upsell strategies to increase customer lifetime value and drive repeat purchases.
FAQs
Questions we got asked a lot!
Yes! Google Shopping Ads are highly effective for eCommerce businesses looking to drive high-intent traffic and sales. Unlike traditional text ads, Shopping Ads showcase product images, prices, and store names, helping potential customers make informed decisions faster. With the right strategy, Shopping Ads can boost conversions and deliver a strong ROI.
Google Shopping Ads are displayed across multiple platforms, including:
- Google Search SERPs (Search Engine Results Pages) – At the top or alongside text ads and organic results.
- Google Shopping Tab – A dedicated space where users browse products from different retailers.
- Google Display Network – Includes Gmail, YouTube, and Google Discover, expanding your reach beyond search.
- Google Search Partner Websites – If enabled in your campaign settings, your ads may also appear on partner sites.
Most physical products can be advertised on Google Shopping, including:✔️ Clothing, shoes, and accessories
✔️ Electronics and gadgets
✔️ Home and kitchen appliances
✔️ Beauty and personal care products
✔️ Fitness and sports equipment
✔️ Toys and games
✔️ Auto parts and accessories
✔️ Books and office supplies
Google has strict policies on prohibited and restricted products. Some banned products include:
❌ Counterfeit goods
❌ Dangerous weapons and explosives
❌ Drugs and drug-related products
❌ Tobacco and vaping products
❌ Adult content and explicit materials
❌ Alcohol (varies by region)
❌ Healthcare-related items (such as prescription drugs)
❌ Certain financial services
For a complete list of restricted items, it’s best to check out Google’s advertising policies.
To run Google Shopping Ads, you must:
- Have a verified Google Merchant Center account
- Provide accurate product information (titles, descriptions, images, pricing, GTIN, etc.)
- Ensure your website complies with Google Shopping policies (clear refund policy, secure checkout, etc.)
- Link your Merchant Center account with Google Ads
- Submit and maintain a compliant product feed
After setting up a campaign, Google typically reviews and approves your product feed within 24 to 72 hours. However, if there are policy violations or disapproved products, the process may take longer. Once approved, your ads can start appearing almost immediately based on your budget and bidding strategy.
Google Shopping Ads operate on a pay-per-click (PPC) model, meaning you only pay when someone clicks on your ad. The cost varies based on:
- Industry and competition
- Product category and pricing
- Bidding strategy (manual CPC, target ROAS, etc.)
- Quality and relevance of your product feed
On average, CPCs range from $0.30 to $1.50 per click, but high-ticket items may cost more.
Partner with Mainn Media to grow your business on Google.
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