Every day, TikTok turns everyday creators into viral sensations. But only a fraction of them actually get paid for their content. That’s where the TikTok Creator Fund comes in. It’s TikTok’s way of rewarding creators for the views and engagement they generate, turning creativity into income.
Whether you’re sharing tips, trends, or talents, joining the Creator Fund can open the door to monetization and long-term growth. In this guide, we’ll break down everything you need to know about the TikTok Creator Fund, including how to join TikTok Creator Fund, how it works, and whether it’s really worth it in 2025.
What is TikTok Creator Fund?
The TikTok Creator Fund is a monetization program launched in July 2020 to reward creators for producing original, engaging videos. Through this initiative, TikTok pays eligible users based on the performance of their content, including video views and audience engagement.
Unlike brand deals, the Creator Fund TikTok provides a direct way for creators to earn money from the platform itself, encouraging consistent, high-quality content creation.
How Does TikTok Creator Fund Work?
The TikTok Creator Fund pays creators based on how well their videos perform. The earnings system of the Creator Fund applies an RPM model to pay creators one dollar for every 1,000 qualified video views. Your earnings through the Creator Fund on TikTok increase directly related to how much engagement your content generates with its viewers.
However, not all views are equal. TikTok considers a variety of factors when determining payouts, including content quality, adherence to community guidelines, video originality, and the region of your audience. High-performing, engaging videos with strong retention and viewer interaction typically result in higher earnings.
It’s important to understand that while the TikTok Creator Fund offers a monetization opportunity, earnings vary significantly. Some creators report RPMs as low as a few cents, while others see better returns based on their niche, consistency, and audience demographics.
Requirements to join TikTok Creator Fund
In order to qualify for the TikTok Creator Fund, creators need to satisfy any of the following conditions to ensure authenticity, engagement, and content quality:
- Age: Must be 18 years or older to participate in the Creator Fund TikTok program.
- Follower count: Your account must have at least 10,000 authentic followers. Fake or purchased followers can lead to disqualification.
- Video views: You must have gained at least 100,000 valid video views in the past 30 days before applying.
- Account standing: Your TikTok account must be in good standing, with no recent violations of Community Guidelines or Terms of Service.
- Location: You must reside in one of the eligible countries: United States, United Kingdom, France, Germany, Spain, or Italy.
- Account type: Only personal (creator) accounts are eligible. Business accounts are currently not accepted into the TikTok Creator Fund.
How To Join TikTok Creator Fund?
If you’re wondering how to join Creator Fund on TikTok, follow these quick steps to get started:
- Open the TikTok app
Navigate to your TikTok profile by tapping the profile icon at the bottom right of the screen. - Access Creator tools
Tap the three-line menu in the top right corner and select “Creator Tools” from the settings menu. - Select Creator Rewards
Scroll down and tap on “Creator Fund”. - Read and agree to the terms
Carefully review the program’s terms and conditions, then tap “Apply” to submit your application. - Wait for review
TikTok will assess your application and notify you of the outcome within a few days.
How Much Can You Earn From The TikTok Creator Fund?
When it comes to monetizing through the TikTok Creator Fund, payouts are modest but consistent. As a creator, your earnings are directly tied to your content’s performance—specifically, the number of qualified video views.
On average, creators earn between $0.02 to $0.04 per 1,000 views. While these figures may seem small at first glance, they can add up over time for those consistently generating high-engagement content.
Pros and Cons of the TikTok Creator Fund
The TikTok Creator Fund offers creators a way to monetize their content directly through the platform. While it’s a great entry point for earning from organic reach, it also comes with limitations that both creators and advertisers should consider. Here’s a quick breakdown:
| Pros | Cons |
| Passive income for viral content: Earn money simply by getting views on your videos. | Earnings are relatively low per view: Typically $0.02–$0.04 per 1,000 views. |
| No need for brand deals: Monetize without needing sponsorships or outside partnerships. | Potential reach limitations: Some creators report lower engagement after joining. |
| Encourages consistent content creation: Motivates creators to stay active and publish regularly. | Limited availability: Only open to users in select countries and with specific eligibility. |
Is the TikTok Creator Fund worth it?
Yes, the TikTok Creator Fund is definitely worth it for many creators. While it isn’t a full-time income generator, it does provide a relatively low-risk and passive income stream for the content that is already being created.
The fund is particularly helpful for emerging influencers who want to start monetizing without depending entirely on brand deals or affiliate links. Despite some limitations, such as lower payouts and regional availability, many young creators are still building consistent income streams through TikTok by focusing on engagement and content quality.
For advertisers, partnering with creators in the TikTok Creator Fund often signals reliability, content consistency, and alignment with TikTok’s community standards—all of which contribute to stronger and safer brand collaborations.
Other Methods To Make Money On TikTok
For advertisers and creators aiming for more substantial revenue, relying solely on the TikTok Creator Fund isn’t enough. Many successful influencers combine their Creator Fund income with alternative monetization strategies.
Here are three proven methods advertisers and creators should consider:
TikTok Affiliate Marketing
Affiliate marketing allows creators to promote products using unique tracking links and earn a commission for each successful sale.
It’s especially effective in niches with strong buyer intent, such as fashion, tech gadgets, or beauty. TikTok’s short-form videos make it easy to showcase product benefits and drive conversions quickly.
Merchandise Sales
Selling custom merchandise is a powerful way for creators to build their personal brand and generate direct income. Items like t-shirts, hoodies, or digital products can be sold through platforms like Spring or Shopify, which integrate seamlessly with TikTok profiles.
This approach not only drives profit but also strengthens audience loyalty.
Branded Content Deals
Partnering with brands is often the most lucrative opportunity on TikTok. Unlike the fixed RPM model of the TikTok Creator Fund, branded deals pay based on your niche, reach, and engagement—often starting at $200 per post and going much higher.
These collaborations offer advertisers high-ROI exposure and give creators more control over pricing and creative direction.
>>> Read more: How to Make Money on TikTok: 10 Best Methods to Use
Conclusion
The TikTok Creator Fund is a valuable starting point for creators looking to monetize their content directly through the platform. If you found this guide helpful or know someone exploring TikTok monetization, don’t forget to share this post and follow Mainn Media for more tips on growing your digital presence.
